There’s no hiding it: The apparel industry has a tremendous impact on the environment. As a brand that plays a role in this, it’s on us to do everything we can to create the styles you love, but do so in a way that still respects our planet.
We’ll make products that are sourced in better ways, from better materials, crafted at the highest quality and made to be extremely durable. And you? Just keep wearing the products you love for as long as possible.
We focus on the innovations that make our jeans and all other products as durable as ever—materials crafted with thoughtful quality from sourcing to finishing, that help create a bond between you and the products you buy.
With our innovations in Cottonized Hemp, Water‹Less® technology and other production techniques, we’re using less resources and making less waste. Our philosophy on durability extends beyond just everyday use. Levi’s® products are made to be worn and get better with age.
We have sustainable practices and methods that help make our products stand the test of time, and everything we make is rigorously tested for durability. Our Tailor Shop can repair or redesign your clothing to literally last a lifetime. In the US, we also introduced SecondHand in 2020 as a way to further demonstrate this commitment to longevity by extending the life of our own products even further and offering customers the vintage styles they love.
Sustainability is woven into everything we do, and we’ve made some great progress across a number of areas:
We’re working towards industry-leading targets including: