Levi’s® Design Your 501® Competition


Calling all tailors to be part of this Historic event.

The 501® has always been the ultimate canvas for self-expression.

Now, let’s see what you can do. Turn yours into something the world has never seen.

Make it yours. Make it personal. Because this 501® Day, we are all collaborators.

Join the Competition Here


Competition Details

The 501® is the ultimate blank canvas for co-creation. Wearers have taken them and added their own twist to the iconic jean. This year we continue to celebrate the fact that we are all collaborators.

“We Are All Collaborators”

Calling one and all to join our Design Your 501® competition to be part of the global Levi’s® campaign which calls us all to be collaborators. Submit your design sketch of your very own 501® and be one of our top designers to be selected to design your very own 501® denim jeans.

Download the line drawing to create your design here.


Judging Criteria

Finalists will be judged based on a public voting system (50%) as well as by the Levi’s® Management/Jay Gee Enterprises (Pte) Ltd in Pakistan (50%).



1st Prize: $500 Cash + $200 Levi’s® Vouchers

2nd Prize: $300 Cash + $200 Levi’s® Vouchers

3rd Prize: $200 Cash + $200 Levi’s® Vouchers


Submission requirements

Open to all residents in Pakistan.

Participants must be 18 years old and above.


How to Enter

Submit your design sketch by 14 April 2019 via the online form : http://bit.ly/501sCompetitionEntry


Competition Timeline

Submission of design sketch by 14 April 2019

Finalists will be contacted by 22 April 2019

Finalists to collect their 501® jeans to design and submit their pieces by 10 May 2019

Voting period from 11 to 19 May 2019

Winner will be announced in Levi’s® Raffles City – 501® day on 20 May 2019