100% OF LEVI’S® COTTON
WILL BE SUSTAINABLY SOURCED BY
2021
Cotton is one of the world’s most resource-intensive crops, and it makes up 90% of our raw materials. That’s why Levi’s® uses sustainably farmed cotton—it’s grown with less water and fewer pesticides, so the jeans you love are easier on the planet.
BETTER STANDARDS
Cotton is in our jeans and our genes. We’ve been using it since the first pair of Levi’s® was crafted in 1873. Today, it makes up 90% of our raw materials, which means it has a huge impact on our environmental footprint.
As one of the world’s most resource-intensive crops, cotton takes more water and pesticides to grow than most. We’re doubling our sustainability efforts, so the jeans we make are easier on the planet.
100% OF LEVI’S® COTTON
WILL BE SUSTAINABLY SOURCED BY
Cotton that minimises the resources used in cultivation.
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Cotton grown with fewer chemicals, which promotes healthier soil and cleaner water systems for local communities.
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Cotton grown by workers earning fair wages in safe conditions.
We’re also supporting industry-wide change by continuing to invest in the Better Cotton Initiative (BCI), a global program that trains farmers on more sustainable practices.
So far, BCI has reached 1.5 million farmers, which accounts for about 19% of the world’s cotton production.
