QUALITY NEVER GOES OUT OF STYLE
The voices defining this era, in the jean that has remained true for 148 years. They’re wearing and doing things their own way, in the Levi’s® 501®—a jean that has stood the test of time.
The story of the Levi’s® 501® is not just about enduring style. It’s also about originality, creativity and self-expression. The 501® has been there throughout history, outfitting everyone from movie stars to civil rights activists.
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From Marlon Brando in 1953’s The Wild One, to the well-worn Summer of Love style during the late 1960s, to 1970s punk, to the dark indigo, oversized look of NWA in the late ‘80s, the 501® has long been the go-to. And much of that comes down to the 501®’s classic simplicity. A humble work pant made from durable denim with a silhouette that can be worn by many.
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We brought together seven originals who know how to effortlessly blend style, creativity, authenticity, and purpose to show us how they make the iconic Levi’s® 501® their own. Collectively, they represent the voice of now — a time defined by the power of change, and wearing and doing things your own way.
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