QUALITY NEVER GOES OUT OF STYLE

LEVI’S® 501® ORIGINALS

The voices defining this era, in the jean that has remained true for 148 years. They’re wearing and doing things their own way, in the Levi’s® 501®—a jean that has stood the test of time.

THE ORIGINAL

The story of the Levi’s® 501® is not just about enduring style. It’s also about originality, creativity and self-expression. The 501® has been there throughout history, outfitting everyone from movie stars to civil rights activists.
 

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THROUGH THE DECADES

From Marlon Brando in 1953’s The Wild One, to the well-worn Summer of Love style during the late 1960s, to 1970s punk, to the dark indigo, oversized look of NWA in the late ‘80s, the 501® has long been the go-to. And much of that comes down to the 501®’s classic simplicity. A humble work pant made from durable denim with a silhouette that can be worn by many.

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A perfect canvas for
creative expression

 

 

The 501® has been a staple of youthful style
since the mid-twentieth century.

 

MEET THE

ORIGINALS

We brought together seven originals who know how to effortlessly blend style, creativity, authenticity, and purpose to show us how they make the iconic Levi’s® 501® their own. Collectively, they represent the voice of now — a time defined by the power of change, and wearing and doing things your own way.

 
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Quality Never Goes Out of Style

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