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/ Base Rock Café

Levi’s® & BRC Join Hands to Promote New Talent
We have done it before and we are at it again. Levi's® has always stood for expression and is recognized as a part of youth culture and individuality. Taking our 100 year journey with youth and music forward, Levi's® joins hands with Base Rock Café (BRC) in Karachi to support bands and musicians that keep original music alive. As part of this collaboration all events at BRC will be branded Levi's® events as we keep our promise to promote new talent. BRC is recognized as a platform with the state of art live music set up in Karachi. In a short span of time, BRC has become quite popular among the emerging musicians and is considered as the industry standard for live music. Together, BRC and Levi's® will continue to be an essential part of a musician's life. "BRC is one of those initiatives which reflect our philosophy of giving back and promoting great talent in style." (Muhammad Usman; Head of Sales & Marketing, Levi's® Pakistan). From the denim to the music, keep checking into our Facebook page for all promotions and upcoming details regarding performances, bands and promotions.

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